In 2022 I developed the brand and design system for Music Choice’s premium music subscription service, Music Choice Plus. The brand is an elevated expression of the core Music Choice brand, taking visual cues from the expansiveness of outer space to create a clean, futuristic, aspirational atmosphere around the product.

It was important that Music Choice Plus felt like its own specific and elevated destination within the Music Choice television product. Special content tile designs were developed utilizing the Plus graphics package in order to differentiate them from non-premium content. Strict photo art direction guidelines were also determined in order to develop a consistent visual presence for all genre-based or generic playlist content.

Marketing for Music Choice Plus had to be bright and grabby while balancing the need to resonate with the casual, family and legacy listener profiles that had been established as the target audiences for this product.